Not all of the company’s work begins with a client. DeepTeal also builds and keeps things of its own: software and products, and occasionally work that is not technology at all.
That is a choice, not opportunism. Building something and then living with it is a different discipline from advising on it, and each one sharpens the other. It is easier to be useful about a system you have had to keep running yourself.
Little of it is public yet. This page will fill up as that changes.